Effective communication can save lives—and during a crisis, every second counts. That was the core message of a recent KACo training session on emergency communication, led by David Davis, Public Information Officer for the Chemical Stockpile Emergency Preparedness Program (CSEPP) at the Kentucky Division of Emergency Management.

Davis walked county officials through best practices for preparing and delivering clear, timely and accessible messages before, during and after a disaster. The training emphasized proactive planning, network-building and public trust as critical elements of an effective communication response. As Davis put it, "the worst time for a first meeting is during a crisis."

The webinar highlighted the importance of having a public information officer and actionable strategies for managing communication during an emergency. Attendees learned how to build public trust, counter misinformation and ensure messages reach all audiences including vulnerable populations.  Davis emphasized the importance of knowing your audience, using accurate data sources and preparing a crisis communication plan in advance. "In general, the adult population reads at or below a fifth-grade level," Davis said, recommending that county officials tailor their information for their audience.